Tray Corp, a leading Brazilian eCommerce company, faced usability challenges with its heavily trafficked Orders page, representing 55% of weekly visits. Users reported issues, prompting a redesign initiative.
Enhance user satisfaction, reduce effort, and address high page abandonment.
Effort-intensive order filtering
High abandonment rate
Feature location difficulty
Misaligned page structure
Reduce cognitive load, increase productivity, enhance personalization, empower users.
Financial data exposure, information overload, unclear hierarchy.
Simplify by reorganizing hierarchy, introducing a user-friendly date picker, quick action button, and a concise "resume" feature.
Testers using Maze platform
Collaborated with developers to address feedback and Maze results, refining the redesign.
Increased from 3.5 to 4.1
Customer Effort Score
Improved from 4.6/7 to 5.8/7
Reduced from 1 click per 34 to 1 click per 178.