Blog Liven
Blog Liven
Blog Liven
Blog Liven
Building a successful blog through a collaborative process.
Building a successful blog through a collaborative process.
Building a successful blog through a collaborative process.

Duration
Duration
Duration
3 weeks
3 weeks
Team
Team
Team
Product Owner, Front-End Developers, UX/UI Designer
Product Owner, Front-End Developers, UX/UI Designer
My role
My role
My role
UX Research, UX Writing, UX Strategy, UI Design.
UX Research, UX Writing, UX Strategy, UI Design.
Context
Context
Context
Liven is a Brazilian software development company that specializes in creating custom software solutions. To increase their project portfolio and expand their business structure, they realized the importance of having a strong online presence. That's why they decided to launch a blog.
Liven is a Brazilian software development company that specializes in creating custom software solutions. To increase their project portfolio and expand their business structure, they realized the importance of having a strong online presence. That's why they decided to launch a blog.
Liven is a Brazilian software development company that specializes in creating custom software solutions. To increase their project portfolio and expand their business structure, they realized the importance of having a strong online presence. That's why they decided to launch a blog.
Liven is a Brazilian software development company that specializes in creating custom software solutions. To increase their project portfolio and expand their business structure, they realized the importance of having a strong online presence. That's why they decided to launch a blog.
Process
Process
Benchmarking
Benchmarking
Benchmarking
The benchmarking process was extensive, taking into consideration a range of popular blogs and newspapers. The challenge was to create a blog that combined an enjoyable reading experience, visually appealing design, and a strong alignment with the Liven brand identity.
The benchmarking process was extensive, taking into consideration a range of popular blogs and newspapers. The challenge was to create a blog that combined an enjoyable reading experience, visually appealing design, and a strong alignment with the Liven brand identity.
Prototyping
Prototyping
Prototyping
I utilized Figma to bring the design to life and validate it with stakeholders, ensuring all business rules were met and providing a platform for feedback from all participants, including developers. Through collaboration and active involvement, we were able to achieve a design that met everyone's satisfaction.
I utilized Figma to bring the design to life and validate it with stakeholders, ensuring all business rules were met and providing a platform for feedback from all participants, including developers. Through collaboration and active involvement, we were able to achieve a design that met everyone's satisfaction.
Results
Results
You can check the final result in this link:
You can check the final result in this link:
You can check the final result in this link:

Impact
Impact
Impact
The result was a huge success, a week after its launch, the blog was receiving more traffic than any other page on the website.
The result was a huge success, a week after its launch, the blog was receiving more traffic than any other page on the website.